In New Jersey, bagels are more than breakfast, they’re a source of pride. Everyone’s got their favorite shop, their go-to order, and a deep-seated belief that Jersey bagels are objectively better than anything you’d find elsewhere. So, when Jeff Lacouture, the founder of Uncut Bagels, decided to roll his dough into this carb-loving scene, he knew he was stepping into sacred territory. But instead of a traditional storefront, he’s making waves (and bagels) from the heart of a shared commercial kitchen space, Garden State Kitchen.
Bagels: A Labor of Love
What defines a good bagel? Most would say crispy on the outside and chewy on the inside. Doughy, but not tough or rubbery. Just the right amount of salt. That’s just the texture and taste.
The making of bagels is no small feat. From mixing and kneading to shaping, boiling, and baking, each step demands precision, patience, and a healthy dose of elbow grease.
The ideal bagel maker is meticulous, observant, adaptable, and creative. With a background in engineering and a career in tech and sales, Jeff ticks all those boxes.
For Jeff, launching his own bagel business and baking before sunrise is about more than the science and timing of the perfect bagel, it’s about connection. It’s the joy of getting to know his customers at the farmers’ market and providing comfort through food. Jeff has also used his bagel sales to raise funds for causes that align with his values. Bagel-making serves as an avenue to building and supporting community.
Farmers Markets: A Launchpad for Bagels
For a start-up bagel business, farmers markets offer the perfect proving ground. These community hubs draw customers seeking handcrafted, high-quality foods and give bakers the chance to connect directly with their audience.
Farmers markets allow bakers like Jeff to test new flavors, refine their recipes, and build a loyal following one bite at a time. It’s a golden opportunity for small food businesses to experiment, grow, and gain feedback.
In one season, Uncut Bagels have become so popular that they sell out within a couple hours of the market opening! You know you’ve made it when local Redditors are posting “Uncut Bagels, MFers legit”.
Uncut Bagels is a finalist for Best Bagel in Jersey City! Cast your vote in support here.
Why Commissary Kitchens Work for Farmers Market Sellers
With flexible hours and professional-grade equipment at their disposal, food start-ups can prepare their goods in a health department-approved facility, then transport them fresh to the market.
Membership at Garden State Kitchen allows for experimentation and scaling of production as demand grows, all without the hefty investment of a permanent storefront.
Interacting with fellow entrepreneurs in the kitchen fosters a sense of community, where sharing wisdom, lessons, and inspiration helps everyone navigate the ups and downs of building a business together.