The Formula: How to Sell Food at Farmers Markets, Pop-ups & Events

Join Garden State Kitchen for a discussion with special events managers, farmers market managers, and food entrepreneurs who vend at pop-ups and markets for a real look behind the scenes. During this virtual workshop you’ll learn firsthand how to get ready to sell your food at markets and events and what you need to succeed. Sign up if you have a small food business and want to:

  • Start selling at pop-ups, farmers markets, and special events a/s/a/p
  • Decide which vending opportunities are best for you
  • Understand applications, requirements, and the selection process
  • Learn how markets and events are managed, organized, and run
  • Maximize your table or booth impact and increase sales
  • Get insider tips on what you need to get started and succeed


Chris Cirkus, manager of the West Windsor Community Farmers Market

Lisa Szulewski, events and marketing coordinator for South Orange Downtown, the organization that runs the town’s seasonal farmers market, special events, and pop-ups

Dawn Estrada, owner/founder of Cake Jars, who sells at Smorgasburg, the Columbus Circle Holiday Market, and other events in NJ and NYC

Rashida Sawyer, owner/founder of Shi’s Cakes & Things, who sells at markets, pop-ups, and special events throughout northern NJ


Jan 18 2023


6:00 pm - 7:30 pm

Local Time

  • Timezone: America/New_York
  • Date: Jan 18 2023
  • Time: 6:00 pm - 7:30 pm

More Info

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Online Via Zoom
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